Interaction Design Technology
Posts tagged ‘Usability’
We at Box Experience’s wanted to improve our web site. Our web agency called in interaction designer and usability expert Mårten Angner to conduct an eye tracking study on our site. The study fully confirmed our suspicions about usability problems and provided valuable insight into how our customer’s think. Mårten presented clear directions on how to take our site to the next level. Almost like a how-to-guide, created exclusively for us!
Learn more
Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!
Learn more
Usability is key in all e-commerce applications. All usability problems will have a negative effect on how many visitors become customers and how much they buy. This fact is one of the challenges that meet the students at the e-commerce manager program at Hyper Island. In order to better deal with this kind of issues I was invited to provide some insights into the field of eye tracking and usability studies.
Learn more
Internet strategy, interactive marketing, interaction design and usability affects all businesses today. This became clear to me when I presented my point of view for the Alingsås marketing foundation, yesterday eventing. My goal was to get a brief insight in how to utilize the potential and opportunities that opens up for small businesses, when Internet penetration reaches all of us. Here is my presentation!
Learn more
Rebtel, the exciting international telecom operator, asked me to make a full scale usage test using eye tracking on their public web site, sign up, and their customer self service area. The eye tracking test immediately brought some totally unexpected errors in the service to Rebtel’s attention as well as provided a solid ground for the strategic design and development decisions in the future.
Learn more
I have been invited to present my work with eye tracking and usability testing in e-commerce sites, at the Nordic e-commerce summit in Stockholm. There, I will focus on eye tracking as a way of diving deep into the mind of the users. And how eye tracking gives us a unique ability to optimize any web shop. They can only buy the things they see!
Learn more
The user experience is all about the small details. Some times very small things can affect the experience to such extent that an otherwise brilliant service completely looses its meaning for the user. A good example of this from my own experience is Wifikartan. A service that I found, loved and suddenly stopped using. Let’s take a look at how a small missing feature can make a loyal user to move on.
Learn more
Taking part of a usage test and eye tracking study conducted by Mårten was quite an experience. To witness a user struggle for several minutes with a problem we did not even know existed turned out to be equally painful and rewarding. I now feel that I know our users a thousand times better than before.
Learn more
We at Rebtel have chosen to contract Mårten as an interaction designer and I’m very satisfied with that choice. Mårten has proved himself to be very good at facilitating the creative process through his extensive experience and passion for usability. He asks all the questions we’ve stopped asking ourselves and he’s not satisfied until we really focus on the user’s perspective. This can sometimes be exhausting but the results are sure worth all the effort.
Learn more
I was asked by Holiday Autos to help them improve their the web based ordering system for rental cars. I worked closely with the internal development team evaluating the existing solution, and designing a new one. The end result turned out to be a great success when tested on users. The time needed to complete the order was reduced to as little as one third.
Learn more