Interaction Design Technology
Posts tagged ‘Interface design’
Most designers know that hand drawn sketches is the best way to communicate the essence of an idea or the initial interface solutions. Since I use paper sketches a lot people frequently ask me what material to use. Following years of extensive testing I have found a sketching kit that lets me focus on the idea and avoid details. Let me present the perfect companion to any creative professional.
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I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site. My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process. The team, consisting of the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.
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Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!
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Internet strategy, interactive marketing, interaction design and usability affects all businesses today. This became clear to me when I presented my point of view for the Alingsås marketing foundation, yesterday eventing. My goal was to get a brief insight in how to utilize the potential and opportunities that opens up for small businesses, when Internet penetration reaches all of us. Here is my presentation!
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In an Eye tracking study I conducted for Ginza, users had a hard time getting through the payment process. I was asked to completely redesign the complete check out process. The final solution when published reduced the customer care issues drastically and resulted in an 18% increase in invoice payments, and an over all increase of the payment conversion rate by almost 2%.
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Rebtel, the exciting international telecom operator, asked me to make a full scale usage test using eye tracking on their public web site, sign up, and their customer self service area. The eye tracking test immediately brought some totally unexpected errors in the service to Rebtel’s attention as well as provided a solid ground for the strategic design and development decisions in the future.
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It is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.
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Today I will be presenting how i utilize the power of collaborative publishing principles in analysis, processing when declaring eye tracking data. In my opinion eye tracking is the best way of presenting bad news to my clients. If the client is allowed to participate in the analysis of a usability study, awareness can be built gradually and the organization becomes more understanding and motivated to make use of the insights.
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Tomorrow, dear friends, I will be presenting my work with eye tracking and e-commerce at a jam-packed Hotel Rival in Stockholm. I have published a sneak-preview for you of my presentation at the Nordic E-commerce summit 2010. Hopefully, it will help web shop owners to widen their perspectives, to move on from only looking at statistic tools, and start inviting their users to try out their applications.
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I have been invited to present my work with eye tracking and usability testing in e-commerce sites, at the Nordic e-commerce summit in Stockholm. There, I will focus on eye tracking as a way of diving deep into the mind of the users. And how eye tracking gives us a unique ability to optimize any web shop. They can only buy the things they see!
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