Interaction Design Technology
Posts tagged ‘Effect management’
I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site. My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process. The team, consisting of the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.
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Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!
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Creating successful results is the goal of every designer, however it is just a fraction of all interactive sites and solutions that get ahead and get profitable many hardly even getting noticed at all. As a designer I avoid just designing and focusing instead on designing for effect!
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