Interaction Design Technology
Posts tagged ‘Conceptual sketches’
Most designers know that hand drawn sketches is the best way to communicate the essence of an idea or the initial interface solutions. Since I use paper sketches a lot people frequently ask me what material to use. Following years of extensive testing I have found a sketching kit that lets me focus on the idea and avoid details. Let me present the perfect companion to any creative professional.
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Dear folks, Today I am going to present my sketching technique to an awesome audience of creative professionals from all corners of the media industry in Stockholm. Thanks to Inhouse I got this great opportunity to convey my message that an idea is best communicated on paper which is extra exciting since Inhouse is one of the leading recruitment agency specialized in providing talents for advertising, marketing, communication and information, as well as finance and business support. Here is today’s presentatio
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Hi, I’m Jonas Björkman from The art of job. I had the pleasure of working with Mårten Angner during the redesign of merajobb.se. This was my first project with Mårten and his way of working was both productive and efficient. Sometimes effectiveness can stand in the way of creativity but in this project I would say quite the contrary, Mårtens input did always contribute to my work.
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Cloud Nine is one of Sweden’s largest independent provider of web solutions. The company has been around since 1999 and apparently they know how the web works. It was therefore quite the honor to be asked to hold a seminar about my sketching techniques in regards on how to not to rush to finished designs before knowing if the functions are as optimal as they can be. The Creative Director Martin Bystedt was quite happy with the seminar and has found use of the technique in the work:
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Usability is key in all e-commerce applications. All usability problems will have a negative effect on how many visitors become customers and how much they buy. This fact is one of the challenges that meet the students at the e-commerce manager program at Hyper Island. In order to better deal with this kind of issues I was invited to provide some insights into the field of eye tracking and usability studies.
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We at NetRelations can absolutely recommend Mårten’s course in sketching technique. This intensive seminar has made an immediate impact on all our staff. Our drawing skills improved instantly and with it came a new and more inspiring approach to both the way we discuss internally to how we communicate with our clients. Almost like creativity-in-a-box!
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In an Eye tracking study I conducted for Ginza, users had a hard time getting through the payment process. I was asked to completely redesign the complete check out process. The final solution when published reduced the customer care issues drastically and resulted in an 18% increase in invoice payments, and an over all increase of the payment conversion rate by almost 2%.
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Rebtel, the exciting international telecom operator, asked me to make a full scale usage test using eye tracking on their public web site, sign up, and their customer self service area. The eye tracking test immediately brought some totally unexpected errors in the service to Rebtel’s attention as well as provided a solid ground for the strategic design and development decisions in the future.
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It is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.
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One of my goals as a professional is to share my knowledge with people that I really respect in the business. I got a perfect opportunity for doing just so, last week. I was asked by some of Stockholm’s most brilliant mobile interface designers to give a seminar on my conceptual sketching technique.
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