To preach what I practice is equally as important to practice what I preach. I there for offer seminars and workshops for design and media agencies as well as Berghs School of Communication is Stockholm.
One of the most important parts of my business is to pass on to others what I have learned through the years. one of the goals is to make myself not needed. I know from experience that my services is only sustainable if I can help my clients to be less dependent of outside help.If I can ensure that the value of my services is obtained in this way I will never fear to out of work. A true win win situation if you will.
Inspirational seminars
Keeping up to date with the latest trends in interactive business and marketing, social media, usability and agile software development is not always easily done on your own. Sometimes all organizations need a boost of inspiration from outside in ordet to think outside the common patterns.
My inspirational seminars are often between 1 and 2 hours long and is put toghether according to the wishes expressed by the inviting party. One example of
Practical workshops
I have a number of very specific methods I have worked out over the years. I give workshops custom tailored for the sparticurlar
- Interactive sketching technique – In order to work efficiently with software development and the communication that goes with it being able to express an interactive idea with clear and neat paper and white board sketches is proven to be very useful. Most people, including most designers however are not comfortable showing their drawings for clients and
- Agile interface design – a large part of the the tecnical development community are now working with, or seriously considering agile development in one way or another. Methods like scrum and others alike are very common. The problem is that very few methods include non developers in the development team in a good way. Designers has different needs than a developer and every. In the form of a seminar I help the team discuss their agile work flow in order to create a
- Prototype development using Adobe Fireworks and Axure — One of the secrets behind creating great software is to create great prototypes during the design process. In this seminar I teach effective methods for using a combination of state of the art prototyping software to create stunning visualizations with a minimum of effort.
- Design specification technique – Most designers are unfamiliar with relating to their design in text. Most designers have no problem presenting a design solution on a meeting but have a hard time defining the design and the Ideas behind it in written text. I have found that there is much to gain by letting the designer specifying the design.
We at Box Experience’s wanted to improve our web site. Our web agency called in interaction designer and usability expert Mårten Angner to conduct an eye tracking study on our site. The study fully confirmed our suspicions about usability problems and provided valuable insight into how our customer’s think. Mårten presented clear directions on how to take our site to the next level. Almost like a how-to-guide, created exclusively for us!
I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site. My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process. The team, consisting of the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed. 
Cloud Nine is one of Sweden’s largest independent provider of web solutions. The company has been around since 1999 and apparently they know how the web works. It was therefore quite the honor to be asked to hold a seminar about my sketching techniques in regards on how to not to rush to finished designs before knowing if the functions are as optimal as they can be. The Creative Director Martin Bystedt was quite happy with the seminar and has found use of the technique in the work:
We at NetRelations can absolutely recommend Mårten’s course in sketching technique. This intensive seminar has made an immediate impact on all our staff. Our drawing skills improved instantly and with it came a new and more inspiring approach to both the way we discuss internally to how we communicate with our clients. Almost like creativity-in-a-box!
In an Eye tracking study I conducted for Ginza, users had a hard time getting through the payment process. I was asked to completely redesign the complete check out process. The final solution when published reduced the customer care issues drastically and resulted in an 18% increase in invoice payments, and an over all increase of the payment conversion rate by almost 2%.
Rebtel, the exciting international telecom operator, asked me to make a full scale usage test using eye tracking on their public web site, sign up, and their customer self service area. The eye tracking test immediately brought some totally unexpected errors in the service to Rebtel’s attention as well as provided a solid ground for the strategic design and development decisions in the future.
Ginza is one of Sweden’s foremost media mail-order and e-commerce companies. As a part of the effort to improve their user experience, I was asked to conduct an Eye tracking study on their current site. Although the results were somewhat shocking to Ginza, they were very pleased that their weak points could be addressed immediately. In this post I explain more about how the test was conducted and will also share with you some of the results.
It is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.
We at Creuna decided to ask Mårten to give his sketching technique workshop for our design team consisting of both Graphic designers and Interaction designers. What we did not anticipate was exactly how profound effect this little two hour workshop had on our daily design practices!
I was asked by Holiday Autos to help them improve their the web based ordering system for rental cars. I worked closely with the internal development team evaluating the existing solution, and designing a new one. The end result turned out to be a great success when tested on users. The time needed to complete the order was reduced to as little as one third.