After more than 15 years as a graphic artist and with extensive experience in the design of both printed and digital media, I have mastered a minimalistic approach, focused on simplicity and functionality in presenting a message.
The love for design and typography has followed me for longer than I can remember. When I was 10 years old wished for Letraset rub on letters for Christmas and when I was 14 I finally decided to become an art director. In collage i studied pre press technique and typography and I started my first design company designing graphic profiles and marketing material for clients at the age of 17. I embrace the classic craftsmanship that I got in school and are still using the graphic measurement system based on Cicero and Points when designing printed material.
In the late nineties my passion for technology led me into designing for the web, applying my design skills into multiple channels. Today I focus more and more on art direction and interaction design but still love to loose myself into pixels and letters and everything else that has to do with it.
I firmly believe that when it comes to design of interactive systems the aesthetic qualities can not be separated from the technology or the interaction design. In order to produce a tight concept these aspects will need do be addressed simultaneously. When I an asked to perform this kind of design work I usually start with the interaction design then detailing the appearance step by step in an iterative process.
It is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.
We at Creuna decided to ask Mårten to give his sketching technique workshop for our design team consisting of both Graphic designers and Interaction designers. What we did not anticipate was exactly how profound effect this little two hour workshop had on our daily design practices!
I was asked by Holiday Autos to help them improve their the web based ordering system for rental cars. I worked closely with the internal development team evaluating the existing solution, and designing a new one. The end result turned out to be a great success when tested on users. The time needed to complete the order was reduced to as little as one third.