Usability and design services
My job is to make interactive systems easy to use. In order to do this I work to ensure that the system contains the right features and functions needed and expected by the users.
As a designer I help my clients offer a pleasant and effortless user experience. I have the best job in the world. By making interactive systems more usable, I have the opportunity to make a real difference by removing confusion and frustration. One thing is clear to me usability is all or nothing!
People spend more and more of their lives connected. This gives rise to an increasing demand for interactive products and services. I help companies adapt their business to be successful in meeting these demands.
The conceptual design services I offer is the fast track from ideas to solution. With the help of design workshops, paper sketches and concept specifications I turn visions into a tangible solution. 
After more than 15 years as a graphic artist and with extensive experience in the design of both printed and digital media I have mastered a minimalistic approach to design focused on simplicity and functionality.
The most effective way of telling if an interactive design is working is using eye tracking. With this state of the art technology you can see what the users see and get a clear answers on what works and what's not. 
My primary challenge is to make web sites, mobile solutions and other applications look good and be easy to use. I work carefully with prototypes as the main tool to ensure the usability in all kinds of digital devices.
To preach what I practice is equally as important to practice what I preach. I there for offer seminars and workshops for design and media agencies as well as Berghs Shcool of Communication is Stockholm.
The social media explosion on the Internet is setting new rules for all parts of the society. I guide business in the process of going from monologue and marketing to dialog and transparency in social media!
I use Usage testing to ensure that an interactive solution works as expected. It there is any problems with the interface all information needed to correct it is usually in the test results.
I help my clients with target groups analysis for all types of interactive services. I use contextual user interviews to and identify the needs and expectations and frequently use personas to present the results.