Interaction Design Technology
Archive for category ‘Services’
Most designers know that hand drawn sketches is the best way to communicate the essence of an idea or the initial interface solutions. Since I use paper sketches a lot people frequently ask me what material to use. Following years of extensive testing I have found a sketching kit that lets me focus on the idea and avoid details. Let me present the perfect companion to any creative professional.
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We at Box Experience’s wanted to improve our web site. Our web agency called in interaction designer and usability expert Mårten Angner to conduct an eye tracking study on our site. The study fully confirmed our suspicions about usability problems and provided valuable insight into how our customer’s think. Mårten presented clear directions on how to take our site to the next level. Almost like a how-to-guide, created exclusively for us!
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Dear folks, Today I am going to present my sketching technique to an awesome audience of creative professionals from all corners of the media industry in Stockholm. Thanks to Inhouse I got this great opportunity to convey my message that an idea is best communicated on paper which is extra exciting since Inhouse is one of the leading recruitment agency specialized in providing talents for advertising, marketing, communication and information, as well as finance and business support. Here is today’s presentatio
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Hi, I’m Jonas Björkman from The art of job. I had the pleasure of working with Mårten Angner during the redesign of merajobb.se. This was my first project with Mårten and his way of working was both productive and efficient. Sometimes effectiveness can stand in the way of creativity but in this project I would say quite the contrary, Mårtens input did always contribute to my work.
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I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site. My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process. The team, consisting of the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.
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I discovered that women were more reluctant than men to continue when faced with confusion on an online e-commerse application in a study for Holiday autos. Among the respondence women failed to follow through renting a car while the men succeeded. Based on this test it seems to be a major difference in how men and women solve problems online. i want your input in this. Are men and women really this different?
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Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!
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Cloud Nine is one of Sweden’s largest independent provider of web solutions. The company has been around since 1999 and apparently they know how the web works. It was therefore quite the honor to be asked to hold a seminar about my sketching techniques in regards on how to not to rush to finished designs before knowing if the functions are as optimal as they can be. The Creative Director Martin Bystedt was quite happy with the seminar and has found use of the technique in the work:
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Usability is key in all e-commerce applications. All usability problems will have a negative effect on how many visitors become customers and how much they buy. This fact is one of the challenges that meet the students at the e-commerce manager program at Hyper Island. In order to better deal with this kind of issues I was invited to provide some insights into the field of eye tracking and usability studies.
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Internet strategy, interactive marketing, interaction design and usability affects all businesses today. This became clear to me when I presented my point of view for the Alingsås marketing foundation, yesterday eventing. My goal was to get a brief insight in how to utilize the potential and opportunities that opens up for small businesses, when Internet penetration reaches all of us. Here is my presentation!
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