Rebtel, the exciting international telecom operator, asked me to make a full scale usage test using eye tracking on their public web site, sign up, and their customer self service area. The eye tracking test immediately brought some totally unexpected errors in the service to Rebtel’s attention as well as provided a solid ground for the strategic design and development decisions in the future.
Interaction Design Technology
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Rebtel engaged to conduct an eye tracking study of their site
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Photo shoot for the front page
In order to get a new cover page for this site i invited my dear friends Ivan Da Silva the photographer and Mariella Angnér the make up artist to arrange a photo shoot. 680 pictures later i found the picture. In this post you are invited to have a look at some of the images that did not make it to the front page. Enjoy!
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Ginza engaged me to conduct an eye tracking study of the web shop
Ginza is one of Sweden’s foremost media mail-order and e-commerce companies. As a part of the effort to improve their user experience, I was asked to conduct an Eye tracking study on their current site. Although the results were somewhat shocking to Ginza, they were very pleased that their weak points could be addressed immediately. In this post I explain more about how the test was conducted and will also share with you some of the results.
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My presentation on Design & Interactive marketing
As many of you know I have the honor of leading an evening course in Interactive Marketing and Design. On September 7 I was invited to present the course and give a brief background to the course. Here is the full presentation with all links to the examples included. Enjoy!
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One year anniversary for the first conceptual sketches of this site
It is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.
Black belt mobile user interface designers groomed in sketching technique
One of my goals as a professional is to share my knowledge with people that I really respect in the business. I got a perfect opportunity for doing just so, last week. I was asked by some of Stockholm’s most brilliant mobile interface designers to give a seminar on my conceptual sketching technique.
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My presentation on collaborative eye tracking
Today I will be presenting how i utilize the power of collaborative publishing principles in analysis, processing when declaring eye tracking data. In my opinion eye tracking is the best way of presenting bad news to my clients. If the client is allowed to participate in the analysis of a usability study, awareness can be built gradually and the organization becomes more understanding and motivated to make use of the insights.
My presentation on eye tracking and e-commerce
Tomorrow, dear friends, I will be presenting my work with eye tracking and e-commerce at a jam-packed Hotel Rival in Stockholm. I have published a sneak-preview for you of my presentation at the Nordic E-commerce summit 2010. Hopefully, it will help web shop owners to widen their perspectives, to move on from only looking at statistic tools, and start inviting their users to try out their applications.
Hear me talk about eye tracking and e-commerce at the Nordic E-commerce summit 2010
I have been invited to present my work with eye tracking and usability testing in e-commerce sites, at the Nordic e-commerce summit in Stockholm. There, I will focus on eye tracking as a way of diving deep into the mind of the users. And how eye tracking gives us a unique ability to optimize any web shop. They can only buy the things they see!
It is hard to create a relationship with users on an e-commerce site. Sites with a few percentage of conversion rate will only get to meet the tiny fraction of all users. The vast majority of the users, however, will leave very little information of their experience.
Amazingly, few e-commerce sites have actually been subjected to thorough usage testing, with or without eye tracking, before release. Using a really good e-commerce platform will not guarantee that the users in your particular target group will be able to effortlessly use it. Clever features and cool design will not always lead to desired results, but might equally as well leave the users confused unable to figure out how to become customers, even if they want to.
By inviting real users from your target group, and observing them when they try to use it, is a brilliant way of easily identifying usability problems on your site. Preferably before you even release the site. With the use of eye tracking you might also get a clear picture of what segments of your offer are acknowledged by users.
In my presentation you will get to meet some people, that could have been your customers, struggling with some of the most common problems in e-commerce sites. You will also get insights into how to solve them.
If you involved or interested in e-commerce in any way, The Nordic e-commerce summit in Stockholm is the place to be 19th and 20th may. If you would like to meet me please send me an e-mail!
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Wifikartan: A study in a service that loses its meaning
The user experience is all about the small details. Some times very small things can affect the experience to such extent that an otherwise brilliant service completely looses its meaning for the user. A good example of this from my own experience is Wifikartan. A service that I found, loved and suddenly stopped using. Let’s take a look at how a small missing feature can make a loyal user to move on.
Mårten’s sketching techniques helped us improve our design process
We at Creuna decided to ask Mårten to give his sketching technique workshop for our design team consisting of both Graphic designers and Interaction designers. What we did not anticipate was exactly how profound effect this little two hour workshop had on our daily design practices!
What do I like? Taste and bullying in social media
“Like’s” on facebook and other social sites is a very interesting concept indeed. A minimum effort from the user results in a statement that may be encourageing or discouraging for the receiving part. The important question I need to ask myself is off course “What do I like?”
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The forgetful gadget
I’m hard core iPod user since the absolutely first 5 gb model was released back in 2001. The super simple step by step navigation appealed to me and syncing my complete music library was just so cool. There is a few small things that the engineers from apple havent managed to get right. The iPod sometimes suffers from acute amnesiotic seizures.
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Eye-Fi connects your digital camera with the Internet
One of the reasons why i don’t use a digital camera is that it requires a cable to be connected to other devices. Now, With Eye-Fi, an SD memory card with a complete WiFi circuit, it is possible to make a camera connect to the Internet. Now, how cool is that!
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Mårtens eye tracking study made us know our users a thousand times better!
Taking part of a usage test and eye tracking study conducted by Mårten was quite an experience. To witness a user struggle for several minutes with a problem we did not even know existed turned out to be equally painful and rewarding. I now feel that I know our users a thousand times better than before.